Steve Jobs on building a company

When Steve Job’s biography by Walter Isaacson came out last year, there was one passage that really resonated with me. In the last chapter, the book concludes with some comments from Steve.

I hate it when people call themselves “entrepreneurs” when what they’re really trying to do is launch a startup and then sell or go public, so they can cash in and move on. They’re unwilling to do the work it takes to build a real company, which is the hardest work in business. That’s how you really make a contribution and add to the legacy of those who went before. You build a company that will still stand for something a generation or two from now. That’s what Walt Disney did, and Hewlet and Packard, and the people who built Intel. They created a company to last, not just to make money. That’s what I want Apple to be.

This one passage has stuck with me ever since reading Steve’s biography. And it’s what makes Apple such a remarkable company. I would love to be part of company where everyone is devoted to making the best possible products. A company filled with craftsman that care and love what they build. When I come across any new startup I always judge it’s founders and their goals to those final words. Does this company truely want to build great products that improve peoples lives, or are they looking for a quick way to cash out and move on to the next thing.